An essential guide for technical professionals participating in the product development process. A dozen case studies and 14 examples illustrate how technical professionals, like you, implemented creative product development methods to overcome job-related challenges in the real-world.

Take a Product from an Idea to a Profitable Reality

• Spark creativity in yourself and your product development team.
• Reduce product development risk and effort by starting with great ideas.
• Capitalize on new product opportunities before they are lost to competitors.
• Develop new, high-quality, low-cost products.
• Turn concepts into profitable products.
• Apply new technologies to make existing products more cost-effective.